Creator UGC Brief/Walmart Campaign
Rogue Protein Snacks logo

Rogue Snacksgoes rogue at Walmart

Rogue Snacks is changing the protein snack game with bold, craveable flavors and high protein—without the ingredients you don't want. Think the satisfaction of your favorite snack with protein-packed macros that actually deliver.

Brand
Rogue Snacks
Retailer
Walmart
Website
roguesnacks.com
01

Your Assignment

  1. 01

    Visit an approved Walmart

    Shop only at one of the approved Walmart locations provided to you.

  2. 02

    Buy all four flavors

    Purchase 4 total packs of Rogue Snacks — one of each flavor.

  3. 03

    Keep your receipt

    You'll submit it as proof of purchase, so don't toss it.

  4. 04

    Film your content

    Follow one of the four approved content directions below.

  5. 05

    Submit everything

    Send your content plus your receipt per the campaign instructions.

  6. Important

    Please only shop at a Walmart location from the approved store list. Product purchased from a different location may not qualify.

02

Key Product Points

  • High protein
  • Bold, craveable flavors
  • No seed oils
  • No artificial ingredients
  • Active probiotics
  • Available at Walmart
03

Content Directions

Pick one direction. Use the hook as a starting point—make it sound like you.

Option 1

Try + Rank All 4

Try all four flavors on camera and rank them. Share your genuine reactions and crown your favorite.

Hook

"I found these protein snacks at Walmart—let's try every flavor."

Option 2

Walmart Snack Run

Take us along to Walmart, show yourself finding Rogue on shelf and grabbing all four flavors, then taste-test your picks.

Hook

"Come with me to find a new high-protein snack at Walmart."

Option 3

Protein Snack Swap

Show Rogue as your go-to when you want something crunchy and craveable while prioritizing protein.

Hook

"When you want chips but you also have protein goals…"

Option 4

“Wait, This Is a Protein Snack?”

Lead with your genuine taste reaction. Share what surprised you, what the flavor reminds you of, and whether you'd grab it again.

Hook

"You're telling me THIS is a protein snack?"

04

Creative Guidelines

Do

  • ✓Keep it authentic to your usual content.
  • ✓Hook viewers quickly.
  • ✓Clearly show the packaging and product.
  • ✓Include a genuine taste/reaction.
  • ✓Mention you found Rogue at Walmart.
  • ✓Share your real favorite.

Don't

  • ✕Over-script or make it feel like a commercial.
  • ✕Make unsupported health or weight-loss claims.
  • ✕Feature competing brands.
  • ✕Obscure the packaging.
05

Reference Videos

Use these as tone and pacing references—not scripts to copy.

Reference 01
Reference 02
Reference 03

Before you hit send

Shop only at an approved Walmart location and keep your receipt. You'll need to submit proof of purchase along with your content.